Digital Marketing Strategist Lead

Digital Marketing Strategist Lead

A visionary digital marketer identifying, designing, managing, and optimizing marketing channels and campaigns.

Full-time
On-site, with flexibility
$100K - $150K

WHO WE ARE

Biofire Technologies is on a mission to give gun owners better tools for reducing preventable gun injuries and deaths, especially among children. We believe our technology, combined with a best-in-class customer experience, will define the future of firearms safety for the next generation. Our mission-driven approach has earned support from the firearm community, the tech world, and the media.

Biofire employees are world-class engineers who have designed and tested firearms, medical devices, robots, cars, satellites, rockets, and supersonic jets. What unites our team is our commitment to safety and reliability that we bring to our work every day.

 

OUR CULTURE

Reducing accidental firearm injuries and deaths requires original thinking and authentic collaboration, so we’re deeply invested in building a team and culture that can achieve our mission together. Team members enjoy autonomy and flexibility from day one, so expect to be immediately tasked with solving challenging problems and building new systems that work. We’ll hold you accountable for executing on audacious goals, giving and receiving honest feedback, and helping your teammates succeed. You’ll receive respect, kindness, and support from every direction while you figure out how to get it all done.

 

ABOUT THE ROLE

As Biofire’s Digital Marketing Strategist Lead, you will define and execute digital marketing strategies, including SEO, product marketing, email marketing, content marketing, inbound and outbound marketing, social media management, and paid advertising and promotion. You will work to build brand awareness and create a strong customer acquisition pipeline while monitoring and improving marketing performance. You will work in a cross-functional environment to build successful customer engagement throughout the purchasing decision and ownership journey. You will be responsible for customer segmentation, marketing data management, channel identification, pipeline optimization, and whole campaign execution. To be successful in this role, you will need to be a driven, creative designer with a strong capacity for data-driven decision-making and the ability to operate in a highly autonomous environment while owning the end-to-end management of digital marketing channels and campaign execution.

 

KEY RESPONSIBILITIES

Day to day responsibilities of the role will include:

  • Develop a strong customer acquisition pipeline by identifying and implementing marketing campaigns in the best digital marketing channels;
  • Evaluate, design, and implement digital marketing strategies using websites, email tools, social media, and more;
  • Analyze web traffic metrics and suggest solutions to boost web presence;
  • Monitor SEO/SEM, marketing, and performance metrics to forecast trends;
  • Use customer data and marketing performance metrics to segment customer personas and implement persona-specific marketing campaigns nationally and locally;
  • Build strong customer engagement through social media interactions;
  • Keep up-to-date with core customer preferences and proactively suggest new digital marketing campaigns to meet needs;
  • Work with Customer Experience, Content, and Communications teams to optimize customer pipelines and engagement while ensuring brand consistency throughout digital marketing campaigns.

 

COMPENSATION, BENEFITS & PERKS

We’ll need you to bring your very best, so we give you what you need to do a great job. You’ll enjoy flexible hours, teammates you will like, respect, and be inspired by, and all the technical resources you might need at our Broomfield office.

In addition to our competitive pay and stock options, Biofire offers fully covered medical, dental, and vision benefits, a funded Health Spending Account, unlimited PTO (that team members actually use - we promise), a 401(k) with employer matching, and a 14 week parental leave policy. We deliver perks including noise-canceling headphones, the premium music streaming service of your choice, and anything else you’d need to succeed in your role (within reason).

This is a full-time, salaried role with a flexible work-from-home policy. The compensation range for this role is $100K - $150K.

 

QUALIFICATIONS

If you think you will succeed in this role, and love the work you’ll do, we encourage you to apply regardless of your background. We evaluate candidates based on their unique talents and fit for our needs, not a rigid list of qualifications.

 

LOCATION AND HOURS

Our dog-friendly, state-of-the-art headquarters is located in beautiful Broomfield, Colorado, between Boulder and Denver. Most roles require team members to frequently collaborate in person, but you will enjoy the flexibility to work from home when you need to. We trust you to communicate with your team to make things work.

 

DIVERSITY & INCLUSION

We’re bringing innovation to a technological problem that has persisted for decades, so we depend on diverse, inclusive, and collaborative teams to break new ground and do great work. We welcome people from all qualified backgrounds, and we don’t discriminate on the basis of race, religion, color, political affiliation, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

 

ELIGIBILITY

This role handles information subject to US Export Control Regulations. Applicants must be (a) a citizen of the United States; (b) a lawful permanent resident of the United States (“Green Card” holder); or (c) a person admitted into the United States as an asylee or refugee to be considered for the position.

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